Sunday, October 18, 2009

Motion Media in Magazines?

The idea of "living magazines" is one example of how media is changing, of how forward-thinking media makers will be able to find new opportunities as old ones evaporate. It also is an example of the "smaller" opportunities (as opposed to the dream of creating motion pictures, big budget T.V. or commercials) that will be available to media makers in the future. I suspect the future will be full of these smaller "disposable" media experiences throughout the day with the more engaging content being interactive.

I do have big concerns about e-waste for this type of media, especially magazines. What are the ramifications of creating largely single-use high tech media experiences?

The downside of this convergence between still photography and motion photography is that both traditional motion picture producers and still photographers are now competing for the same opportunities. In the end, the old rules will still apply: those with a good eye and who can shoot quickly and economically will thrive.

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