Getting Paid, Part II: The 13 Most Insidious, Pervasive Lies of the Modern Music Industry

Real money is in selling those DVD's at screenings....

In my last blog post, I mentioned an article that tore apart the conventional wisdom about making money in the "new" music industry.  I finally found it, The 13 Most Insidious, Pervasive Lies of the Modern Music Industry, by Paul Resnikoff, published last week in the Digital Music News.

It is really worth reading by anyone involved in any kind of media creation.  Much of this conventional wisdom will sound vaguely familiar to people in the film world.   And isn't horrible bandwidth in the U.S. really the main protection the domestic film industry has right now from suffering massive amounts of high quality downloading by regular folks?

Regardless, the article is worth a read.

My favorites from the article:

Lie #1: Great music will naturally find its audience.

Lie #2: Artists will thrive off of 'Long Tail,' niche content.

Lie #8: Kickstarter can and will build careers.

Lie #10: Google and YouTube are your friends.

Lie #13: 'Streaming is the future...'

For Lovers Only- $.99

This week the Polish Brothers movie I discussed previously, For Lovers Only, is available as an iTunes rental for $.99.  It's a good chance to see a good movie and to check out the iTunes Store rental experience at the same time.

The film was made with only a cast and crew of three, the two Polish brothers, one on camera  (a 5D) and the other an actor, and one actress.  It is being self-dstributed online only for now.   It's been getting a lot of press lately in the film world.  It's an interesting experiment, as cameras become ever light sensitive the whole idea of what is needed in a film crew will evolve.  It is also a lot more honest than asking a whole host of people to work for free.  Although, I did finally meet for the first time someone who worked on a "spec" project who got paid (a small amount, ten years later) when the project got picked up by a cable channel.

Here's the trailer, again:


for lovers only... from Polish Brothers on Vimeo.