Sunday, October 16, 2011

Even a Broken Clock is Correct Twice Per Day

Fast Company seems to be going full-on into the media/tech battle I briefly discussed a couple of posts ago (and earlier).  They refer to it as The Great Tech War of 2012.  I am very interested in learning about Amazon and where it is headed.   Hopefully this article will fill in some of the blanks, particularly with regard to how each company is using its data.  Amazon seems to be building its empire the most quietly, with the exception of the cloud data loss debacle.  It also seems to have a maniacal attention to detail.

I can attest to receiving in-depth customer service with regard to a complaint I made over the intricacies of the Amazon MP3 download system: how annoying it was to constantly update the downloader, how the whole system feels jury rigged, how it creates a media folder separate from the iTunes media library folder and just generally messes with the whole "it just works" juju of my Mac.  My point: do not underestimate any company that is willing to listen and respond (more than once, and nicely) via a living human being to the cranky complaints of a customer over a $.99 download.

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