Fast Company seems to be going full-on into the media/tech battle I briefly discussed a couple of posts ago (and earlier). They refer to it as The Great Tech War of 2012. I am very interested in learning about Amazon and where it is headed. Hopefully this article will fill in some of the blanks, particularly with regard to how each company is using its data. Amazon seems to be building its empire the most quietly, with the exception of the cloud data loss debacle. It also seems to have a maniacal attention to detail.
I can attest to receiving in-depth customer service with regard to a complaint I made over the intricacies of the Amazon MP3 download system: how annoying it was to constantly update the downloader, how the whole system feels jury rigged, how it creates a media folder separate from the iTunes media library folder and just generally messes with the whole "it just works" juju of my Mac. My point: do not underestimate any company that is willing to listen and respond (more than once, and nicely) via a living human being to the cranky complaints of a customer over a $.99 download.
With Facebook's recent announcements, I will repeat my armchair opinion that the three companies fighting it out for dominance in the new media (we need a better term for it because I'm not talking about what is stereotypically thought of as "new media" but rather the new world of media consumption we are beginning to see) world are Apple, Facebook and Google. They are profiting primarily by either taking (or will be taking someday soon) a piece of media sales within their platforms or by selling user information, usually to advertisers. Facebook looks like it will be unique in that it has no commitment to hardware, unlike Apple or Google (depending on what they do with their Motorola assets). This is going to be a very interesting fight.
If Facebook can leverage their digital scrapbook concept later into an intelligently curated stream, they will be a very formidable force. They do have the advantage of being somewhat more focused than the other two on this particular area. They seem to be on the forefront now of breaking down the concept of what media is, how it is delivered and how to make money from it. No doubt, they will be busy analyzing user behavior, perfecting algorithms that are predictive and pull in content from a much wider range of sources. The big question with the Facebook model is whether people are going to be willing to do all of their media consumption in public.
As I've said before, I believe the future of media consumption is going to become smaller chunks, provided via algorithms that not only find the content but also reconstruct it in a way that provides a meaningful narrative to the viewer, consumed more or less constantly. We will consume more media than ever. However, less and less of it will be what we consider now to be professionally produced. Yes, the higher-level content will still exist, there may just be less of it. Unfortunately, there will be less of the low to mid-level content that provides so much employment for my friends.
This is a great interview with Steve Jobs, shortly after he got the boot from Apple. It is almost a blueprint for his future and really shows how important of a role having strongly held principles/beliefs can play in creating significant innovation. My favorite quote from it is him talking about starting a new post-Apple company and possibly being a competitor with Apple:
It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.
I am now tweeting, mostly about technology and the future of media consumption: @cmieritz.
Also, here is an interesting article that clearly explains how Facebook and Google have become direct competitors (include Apple on the list as well). Essentially, it is a battle to see which company will become your everything. I am guessing that Facebook has replaced the Trilateral Commission in the paranoids' minds-eye by now.
Everyone Here for Free iPhone Bumpers Please Line Up to the Right
Sorry for the video only post, I am in the middle of a grading a project and several other deadlines. But, trust me this is hysterical. Leave it to the Chinese to come up with the funniest, over the top, anti-Apple animation ever. Their view of Steve Jobs' solution to the iPhone 4 antenna issue is worthy of Peckinpah.
Zowza. It's starting to look like the early 90's all over again. Sony has just announced that they will be supporting 3D YouTube video on the PS3. Why is this like the early 90's? Well, they are supporting Flash and promoting that as a 3D video player, lining up Sony, Google and Adobe against Apple. The stars are aligning again for another battle of a generally inferior technological standard (Flash) promoted by "PC" against the upstart technologically superior HTML 5.0 (at least in non-3D, I need to research HTML 5.0 and 3D) being promoted by Apple. I wonder where Microsoft stands in this battle. Frankly, I liked the world a lot better when Google was lined up with, and not against, Apple.
This whole 3D thing is either going to bust open and be ubiquitous or is going to be another spectacular flameout, with dens across America littered with unused/unusable 3D televisions. Click here for a short and interesting history of 3D film. The most interesting fact is that prior to Avatar, the most financially successful (adjusted for inflation) 3D movie was a softcore porn flick, The Stewardesses.
Old media, multi-platform distribution, social, interactivity, 3D TV, curation, content strategy, surviving in the new media economy...welcome to my circle of confusion.
Please don't forget, it's still storytelling.