Saturday, February 28, 2009

2K, 4K, Pixels and Resolution

This article in the Creative Cow magazine is essential reading. John Galt, of Panavision, speaks in plain language about pixels, resolution, 2K, 4K, Imax, frame rates v. pixel resolution and dynamic range. My eyes usually glaze over during these kinds of discussions but this is quite engaging (and comprehensible). Isn't it time to actually understand what a Bayer pattern is and what it means for image acquisition? Or, that you should be spending as much, or more, time thinking about your lenses as you do about the sensors?

Combine it with this blog post by Stu Maschwitz on lin, log and clipping and you'll be the smartest HD kid on your block. And it will make you more impervious to the marketing of camera companies. Seriously, it's important to demystify all of this stuff so you can use the tools to achieve what you want creatively, as opposed to being treated like a tool.

As an aside, last week I saw my first camera rental request posting on Craigslist that specifically asked for RED owners to not contact the poster anymore (my recollection is that they didn't want to deal with the workflow). It does makes me wonder what kind of ROI the average RED owner is getting. Maybe there are just a lot of them here in Los Angeles? I'd love to here some owner-operator stories (or secondhand anecdotes) about how they're doing financially with their cameras.

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