Boxee iPad App: Integrating Social Media and On-The-Fly Transcodess

Boxee is one of the more innovative set-top box companies out there for watching streaming media on your TV.  This is a brief on-floor demo of their iPad app at CES.  Facebook and Twitter integration, ability to save videos for prioritized viewing later and, holy crap, on-the-fly transcoding when watching media from your computer hard drive on your TV. This is awesome, but, you can't help but wonder how long it will be before this is all integrated into TV's? Samsung seems to be heading in that direction.