Sunday, November 6, 2011

Google, Pay TV?

Matt Rosoff is doing a good job on concisely focusing on Google and what they seem to be doing as far as becoming a content distributor.  This piece complements the other stuff that I've been posting about Google recently.  As an armchair quarterback, to me it seems what will ultimately determine Google's success in the longterm is whether they can recognize that online TV is about more than how content is distributed. They do have the social platform in place for complementing online content, but it's a big if as to whether they can position Google Plus as a product that is so ubiquitous, like Facebook, that it becomes a natural extension of any online distribution products they create.

From Rosoff's article, it seems as though they're taking a cable TV-centric view of what they're doing.  Here's to hoping that they don't end up just recreating what already exists, only more and through a different portal.  Otherwise, it could end up in the Google Graveyard.  Strangely, this list doesn't include Buzz or Orkut.

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